I’m Sierra L. Smith

 

I'm a Gen Z student, creative entrepreneur and design strategist passionate about building sustainable, human-centered solutions

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My work lives where culture, design, and business meet. I blend editorial storytelling, user experience, and strategic thinking to build ideas that feel both intuitive and impactful.​​ I am dedicated to serving underrepresented communities.​

I’m currently expanding my expertise in marketing and finance, with the goal of applying design thinking to areas like financial innovation, and behavioral decision-making. Whether I’m developing a brand concept or a digital experience, I approach each project with a focus on clarity, empathy, and long-term impact.