Designing financial wellness for Gen Z women.
Flora reimagines personal finance as an act of routine. It combines behavioral finance, intuitive UX, and emotional design to help young women Gen-Z build confidence in their financial journey.
Developing marketing strategy for the new leaders of America’s construction industry.
A full scalable brand strategy and digital campaign for a woman-owned roofing nationwide company in action, focused on trust, craftsmanship, and community leadership in a male-dominated field. (review the full deliverables and campaign strategy here)
Building smart remote workspaces for busy creatives.
A modular workspace system exploring rhythm, focus, and beauty in remote collaboration. The Pattern fuses aesthetics and functionality to support mindful productivity.
Tel. 980-621-1722
Sierrasmith065@gmail.com